Skore condoms, a fast-growing condom brand in India has announced its strategic partnership with West Indies star players, Dwayne Bravo and Chris Gayle.
The cricketers will be the brand ambassadors for Skore and promote their product range. As a part of the association, the players will also re-create Bravo’s famous “Champion” song for the Indian audience.
The brand has started Twitter contest #SKOREfeatDJBravo, where the cricketer duo invited women to shake a leg and send in their entries to feature in the song’s video. The winners will get a chance to feature in the Indian Champion video.
Skore is pumping Rs.6-7 crore in the campaign, which will be promoted across platforms in September.
“This partnership launches our ‘Champion’ line of products an advanced range of condoms from the house of Skore, a brand that has well positioned itself as cool, naughty and fun-loving. Skore Condoms is a part of conglomerate TTK Group and is the third largest condom brand in India,” said Vyas in a report from PTI.
‘Champions’ words about the promotion:
Bravo: “Everyone deserves to have some fun but it’s even more important to be responsible. That is what a real champion does. I am excited to be able to encourage others to do just that by recreating Champion for Skore along with Chris.”
Gayle: “I hope this partnership can break stereotypes while also promoting the innovative offerings of the brand.”